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Showing posts with label Dreadfleet. Show all posts
Showing posts with label Dreadfleet. Show all posts

Wednesday, February 1, 2012

Dreadfleet has sunk

Alas, we hardly knew ye. Now rot in your watery grave, you unasked for boat game.

It's official.
Dreadfleet sank. In order to deal with unwanted, impossible-to-sell stock (of a 'limited edition' game), GW recalled all its own caches. As you're reading this, they're being chewed apart by industrial machinery, or burnt to lovely crisps of plastic and fancy cardboard.

This might seem strange to some, but destruction of stock is usually a far better solution than cutting prices. Well, if you're selling a luxurious brand. So not 'boats with skulls, the limited edition game.' Yeah.
Let's not question GW's bruised ego, however. It's very likely they did this to make use of some tax evasion trick, because - as we all know - modern GW will never cut prices, hold sales, or heavily discount slow stock that's sucking up space in their warehouses.

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